BRINGING THE POWER OF PIXELSENSE SUR40 TO YOUR BUSINESS

A NEW USER EXPERIENCE MODEL

The new PixelSense SUR40 is a quantum technological leap forward. It can be applied to a huge range of everyday businesses. It brings people together to connect, learn and decide. It enables experiences that change the way people collaborate. And, with PixelSense™, it sees and responds to touch and real world objects. Whatever your business, you now have the power to change the way people interact with information, your brand – and each other. The possibilities are infinite and the only limit is your imagination.

With established expertise in design, programming, UX methodology and a commercial understanding, Designercity are the ideal partner to bring the possibilities of PixelSense SUR40 to life for your company. No one has more experience in the region. We have been involved with PixelSense SUR40 since inception and are the first official PixelSense SUR40 in Asia – at the forefront of its introduction to leading brands and businesses.

The PixelSense SUR40 brings a new platform to your cross-channel marketing strategy, supporting existing promotions and suggesting new ones. Designercity have the expertise to create integrated solutions that encompass the full spectrum of your digital communications – incorporating traditional online, mobile, Cloud and now the PixelSense SUR40. Multi-touch smart devices created entirely new and powerful marketing platforms; now the PixelSense SUR40 is set to prompt another dramatic new marketing revolution.

Mobile Connectivity

Designercity’s unique cross-platform technology enables connectivity from multi-touch platforms such as PixelSense SUR40 and the forthcoming Windows 8 to iOS, Android and Windows Phone plus Cloud, Wireless and Bluetooth – adding a new interactive dimension to your phone or tablet. Mobile linkage allows you to take away maps, photos, reviews or other relevant documents just by dragging them onto the phone icon.

AWARD-WINNING EXPERTISE

Designercity have a range of awards including Webbys, IMAs and numerous usability accolades and were recently voted Marketing Magazine’s ‘2011 Agency of the Year – Local Hero’.

AWARD-WINNING EXPERTISE

A NEW OPPORTUNITY

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MAKE CONTENT MORE ENGAGING

Give customers immersive and collaborative ways to engage with photos, videos, documents, maps and custom applications.

PLAN AND SIMULATE

Bring to life real-time modeling and calculations – perfect for finance, healthcare and other consultative environments.

MAKE LEARNING MORE FUN

Breathe new life into education with rich visualisations that encourage teamwork and enhance learning.

TRANSFORM SHOPPING

Make shopping more engaging by connecting customers with options, recommendations, product & service comparisons and personalised service.

GAMES AND INFORMATION

Have some fun by putting PixelSense SUR40 in restaurants and bars – and use it as an information hub, too.

COMMUNICATE AND CONNECT

Give people a handy new way to source information, like maps and tourist information in a hotel lobby. Or use it to help them exchange personal information so they can connect with each other not just around the table but around the online world – even via social media.

OBJECT & GESTURE RECOGNITION

A key feature of the PixelSense SUR40 is object recognition. It recognises devices placed on the surface along with their digital content and can also detect multiple objects to trigger different types of digital responses. And, of course, it supports hand and finger gestures to interact with multimedia contents.

MULTI-USER

The PixelSense SUR40, with its multi-touch sensing capabilities, pushes the boundaries of user interaction and creates a new world of social and multiuser applications. It encourages collaboration that completely changes the way we communicate with one another. Now multiple users can use the same surface area to work on individual projects – as well as a single project with multiple components.

More than 50 discrete points multi-touch

The multi-touch capabilities enable groups of consumers to interact with multi-media content, play games, create special effects and even manipulate art and photographs in a unique, compelling way - with more than 50 discrete points of contact.

CONNECTIVITY

Installed with four USB ports, you can expand capabilities and increase versatility. The ports allow you to connect any USB capable peripheral, such as bar code scanners, video cameras, laptops and printers to create an even more powerful business solution. And, of course, it can be wired into your network – or even the Cloud – for global linkage.

Byte tags and QR codes are becoming increasingly widespread in retail packaging and financial product literature. It can be pre-programmed to recognise these and perform a set of actions, for example retrieve product details or commence a financial simulation.

REAL BUSINESS SOLUTIONS

HOSPITALITY

The PixelSense SUR40 is a natural fit with the hospitality industry. As guests check in, they can compare rooms, facilities and views, making it easy for staff to upsell more exclusive options. It can also be used as an eConcierge, letting guests plan their holiday, sightseeing, dining, entertainment and days out either by themselves in their rooms or with the assistance of staff in the lobby.

FOOD & BEVERAGES

PixelSense SUR40 can add a new interactive dimension to drinks with friends. Byte tags on the base of bottles can prompt further information about the drinks – or special promotions. Tables can be networked, allowing you to chat and communicate with other tables – a great way to make new friends.

RETAIL

Stop shoppers in their tracks with a powerful interactive visual display. For shoppers, see product demonstrations and gain instant price comparisons. Experience simulations of new cosmetics ideas and, with camera linkage, try them out virtually. Download eCoupons and other shop information to your mobile. And for retailers, use it as a dashboard to visibly manage inventory and make quicker decisions.

FINANCE

Financial projections come to life on the PixelSense SUR40. See how your money is doing, how it could be doing better, factor in your outgoing payments and work out where you stand to purchase new insurance products or investments. People understand money better when they see how it really works – at last, they can.

CONFERENCES & MEETINGS

Use PixelSense SUR40 to teleconference, share documents and annotate or edit them in real time and brainstorm ideas with interactive ideas pads. You can also deploy it to control your presentation equipment. And, via your network, you can interact with other collegues remotely on the other side of the world.

EVENTS & LARGE FACILITIES

Eye catching and intuitive, PixelSense SUR40 naturally gathers attention wherever it is deployed – making it a great choice for events and exhibitions. It takes wayfinding to a new level of interactivity. And immediately engages customers with your product or service.

TECHNICAL SPECIFICATION

  PixelSense SUR40 Features
Resolution 1920 x 1080 Higher than Surface® 1
Processor, Memory & Hard Disk Athlon X2 Dual-Core 245e (2.9GHz), DDR3 4 GB RAM and SATA2 320 GB hard disk drive.  
Display Technology LCD display Long life, low maintenance and less downtime
Touch Technology PixelSense™ Each pixel is a sensor
Thickness 4" 5x thinner than original Surface® 1
Panel Size 40" Bigger than original Surface® 1
Panel Material Gorilla Glass Largest Gorilla glass attached to LCD ever made
Operating System Windows® 7 Professional for Embedded Systems x64
Mounting Mounting Horizontal or VESA mount Vertical Wall mountable
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CASE STUDY

ENTERTAINMENT & GAMES REVOLUTIONISING ENTERTAINMENT FOR RED MR

Designercity’s PixelSense SUR40 app for Red MR’s KTV entertainment suites has brought a new dimension to a night out. With karaoke, games, remote F&B ordering, games, access to social networks and our uniquemobile

linkage, it brings people together to share photos, music, drinks, snacks – and fun.

Ordering

Music Players

Video Player

F&B Menu Display Visual Ordering

F&B Menu Display Visual Ordering

F&B ORDERING AND SONG SELECTION

Customers can make song selections and order drinks & meals via an attractive new food menu featuring a user-friendly 3D interface.

Photo Sharing - Bluetooth

Unique Mobile Linkage

Facebook Integration

Weibo Integration

MOBILE CONNECTIVITY

Share photos through Designercity’s unique new cross-platform sharing function - allowing iPhone, Android and Windows® Phone users to connect and interact. They can also enjoy promotions prompted by byte tags on bottles – and access social networks with Designercity’s own Facebook and Weibo linkage.

789

Liar’s Dice

Spin the Mic

Chinese Checkers

Texas Poker

Ant Hitman

Horse Racing

Monster Battle

Air Hockey

GAMES

Customers can play familiar bar games: Liar’s Dice, 789 and Spin the Mic – as well as other fun games like Chinese Checkers, Texas Poker, Ant Hitman, Horse Racing, Monster Battle and Air Hockey.

FOOD & BEVERAGE BARS & RESTAURANTS

The PixelSense SUR40 can add a different dimension to even the most familiar experiences – even going for a drink with friends. As well as providing a platform for photo sharing or rich media such as video,

the PixelSense SUR40 can also add product information about your drinks – and help you make new friends at other tables.

Find out more about drinks – and promotions

Byte Tag Recognition

BYTE TAG RECOGNITION

Byte tags on the base of bottles – or other things such as beer mats – are identified by the PixelSense SUR40 to augment customers’ knowledge of their drink with reviews, photos and video.

Get in touch with new people

MULTI-TABLE CONNECTIVITY

In the bar environment we also helped to link up the tables so that messages can be sent between different groups sitting at other PixelSense SUR40 tables. Messages such as ‘Have a nice day’ and ‘You are pretty’ are available for breaking the ice - but other less generous responses such as ‘No way’ are also in circulation.

Mouthwatering food shots stimulate sales

STIMULATE F&B SALES

Food looks even more delicious when the photography is enlarged and displayed on the rich colour screen. Who could resist ordering a delicious dish when they already have a seductive image of it in front of them?

EDUCATION / MUSEUMSMACAU PANDA

The PixelSense SUR40 brings education to life at the Macau Panda Museum, with informative interactive features and fun games. The Museum is a popular destination for tourists, schoolchildren and families alike -

and we developed three PixelSense SUR40 applications that both educate and entertain, utilising byte tag recognition and mobile connectivity to make the experience interactive and more engaging.

New application for the Macau Panda Museum

Byte tags in brochure prompt display of panda information

EDUCATION

Our information-based game – prompted by byte tags printed in the brochure – allows users to learn basic panda details such as diet, sex life and other facts.

Play the panda-themed eating game

GAMES

Our multi-player Panda Food Game is fun for the whole family – or class. Just use your fingers to drag appropriate foods such as bamboo and apple into your panda’s mouth and, to thwart your opponent, drag the most inappropriate foods such as junk food into their panda. When it’s great fun, the learning experience is so much more memorable and powerful.

Download panda shots to your phone instantly

MOBILE CONNECTIVITY

Designercity’s unique Bluetooth and mobile linkage allows users to download high-quality shots of pandas direct to their phones as souvenirs of the day out.

EDUCATION / MUSEUMSSCIENCE MUSEUM

The PixelSense SUR40 is not just fun, it’s a powerful educational aid that can demonstrate and explain phenomena that are out of this world.

Designercity are teaching students the nature of light through digital entertainment and games.

Homepage allows users to navigate to all options

Discover the key figures in the development of Light Theory

EDUCATION

We’re using the PixelSense SUR40 in the Hong Kong Science Museum and Space Museum to illuminate the different basic light theories – Quantum (particle theory) and Classical (wave theory).

See the distinction between Classical and Quantum theory in our interactive games

See the distinction between Classical and Quantum theory in our interactive games

GAMES

Catch the light until you have stored enough energy to ‘blast’ your opponent and defeat them. A clear Perspex bar marked with a byte tag is identified by the PixelSense SUR40 and gives the illusion of light refraction as it passes through. By making the game relevant to the abstract academic theories, the learning experience is substantially enhanced by enjoyment and direct engagement.

HOSPITALITYHOTEL eCONCIERGE

Our eConcierge project for a famous hotel demonstrates how PixelSense SUR40 functionality can add a new dimension to customer service. Find out about the local

must-see attractions, look at dining options, check flight times, even plan a wedding banquet – and take key information away with you via mobile connectivity.

Find out more about local sightseeing, shows and restaurants

Get the latest key info

MOBILE CONNECTIVITY

Designercity’s unique Bluetooth and mobile linkage allows guests to print out or download information on local points of interest, coupons or special offers to their tablet or phone, along with any relevant maps. For guests, days out in an unfamiliar city or resort have never been easier to plan and prepare for.

Plan a wedding, conference or other big event - collaboratively

FUNCTION PLANNER

Use the PixelSense SUR40 to plan a wedding, banquet or conference with Designercity’s unique Function Planner, allowing users to envisage their event by dragging and dropping different sizes and arrangements of tables, chairs and stages.

INFORMATION SHARING

Hotels need to know all the local information on behalf of the guests. The PixelSense SUR40 can show you the best restaurants, the most recommended dishes, the current blockbuster shows, the essential sights to see and the best shopping deals. And it can be deployed either in-room or in the lobby for collaborative use with the Concierge to share and review what’s on.

REAL-TIME INFORMATION FEED

The PixelSense SUR40 can also access flight information and currency prices - information that can also be displayed on the concierge’s tablet.

And of course, as well as enriching customer experiences, PixelSense SUR40’s intuitive interface makes it easy for hotel guests to source information on their own, relieving the pressure on the Concierge at busy times of day.

ENTERTAINMENTTHEME PARK

Designercity utilised the digital magic of the PixelSense SUR40 for a famous theme park with an interactive tableau of popular characters to keep families entertained

while they waited for rides. Mobile connectivity allows kids to download their favourite characters to their mobiles as a souvenir.

Plan your day with the interactive map

ENTERTAINMENT & FUN

Our PixelSense SUR40 application for theme parks is designed to help visitors make better use of time that they spend in queues for rides – and transform the waiting into

a fun and rewarding experience. The interactive scene offers a host of secrets and allows users to download their favourite characters to their phones direct via Bluetooth.

Demo

EXPERIENCE OUR MENU APP

Click the link below to experience a demo for our Food Menu app incorporating 3D navigation, order interface and 360º orientation.

Download

EXPERIENCE OUR TEXAS POKER APP

Click the link below to experience the demo for our Texas Poker app, a multi-user game.

Download

Note: To play these files on PC, download PixelSense SUR40 SDK and Runtime software here.

Additional Requirements:
• Microsoft Visual C#® 2010 Express Edition or Microsoft Visual Studio® 2010
• .NET Framework 4.0 is required (included with Visual C# 2010 and Visual Studio 2010)
• Microsoft XNA® Framework Redistributable 4.0
• These files will not run on Mac

How to Order

Not only are Designercity the first Premier Partners for PixelSense SUR40 in Asia, we are also Authorised Resellers of the Samsung SUR40. Pre-order your new unit today and

be the first to showcase your ideas using this amazing technology to your customers. Pre-Order Now

Contact Us

Designercity are happy to work with you as partners to create new solutions tailored to your customer base. To find out how we could apply PixelSense SUR40 technology within your marketing strategy.

(852) 2851 9272

surface@beyondbrowser.com

www.beyondbrowser.com

CLIENT LIST

  • Airport Authority Hong Kong
  • Belle
  • BrandHK
  • CLP Group
  • Dairy Farm
  • FA Premier League
  • Henderson Land
  • Hilton Hotels
  • HKTDC
  • Hong Kong Jockey Club
  • Hong Kong Monetary Authority
  • Hong Kong Tourism Board
  • ifc Mall
  • K11 Concepts
  • KFC
  • Liverpool FC
  • Nuance-Watson
  • Pernod Ricard
  • Red MR
  • Sino Group
  • SmarTone
  • Sun Hung Kai Properties
  • Swire Hotels
  • Swire Properties
  • TSL
  • and many others